Why Windows Vista was a failure?

5. Apple successfully demonized Vista

Apple’s clever I’m a Mac ads have successfully driven home the perception that Windows Vista is buggy, boring, and difficult to use. After taking two years of merciless pummeling from Apple, Microsoft recently responded with it’s I’m a PC campaign in order to defend the honor of Windows. This will likely restore some mojo to the PC and Windows brands overall, but it’s too late to save Vista’s perception as a dud.

4. Windows XP is too entrenched

In 2001, when Windows XP was released, there were about 600 million computers in use worldwide. Over 80% of them were running Windows but it was split between two code bases: Windows 95/98 (65%) and Windows NT/2000 (26%), according to IDC. One of the big goals of Windows XP was to unite the Windows 9x and Windows NT code bases, and it eventually accomplished that.

In 2008, there are now over 1.1 billion PCs in use worldwide and over 70% of them are running Windows XP. That means almost 800 million computers are running XP, which makes it the most widely installed operating system of all time. That’s a lot of inertia to overcome, especially for IT departments that have consolidated their deployments and applications around Windows XP.

And, believe it or not, Windows XP could actually increase its market share over the next couple years. How? Low-cost netbooks and nettops are going to be flooding the market. While these inexpensive machines are powerful enough to provide a solid Internet experience for most users, they don’t have enough resources to run Windows Vista, so they all run either Windows XP or Linux. Intel expects this market to explode in the years ahead. (For more on netbooks and nettops, see this fact sheet and this presentation — both are PDFs from Intel.)

3. Vista is too slow

For years Microsoft has been criticized by developers and IT professionals for “software bloat” — adding so many changes and features to its programs that the code gets huge and unwieldy. However, this never seemed to have enough of an effect to impact software sales. With Windows Vista, software bloat appears to have finally caught up with Microsoft.

Vista has over 50 million lines of code. XP had 35 million when it was released, and since then it has grown to about 40 million.  This software bloat has had the effect of slowing down Windows Vista, especially when it’s running on anything but the latest and fastest hardware. Even then, the latest version of Windows XP soundly outperforms the latest version of Microsoft Vista. No one wants to use a new computer that is slower than their old one.

2. There wasn’t supposed to be a Vista

It’s easy to forget that when Microsoft launched Windows XP it was actually trying to change its OS business model to move away from shrink-wrapped software and convert customers to software subscribers. That’s why it abandoned the naming convention of Windows 95, Windows 98, and Windows 2000, and instead chose Windows XP.

The XP stood for “experience” and was part of Microsoft’s .NET Web services strategy at the time. The master plan was to get users and businesses to pay a yearly subscription fee for the Windows experience — XP would essentially be the on-going product name but would include all software upgrades and updates, as long as you paid for your subscription. Of course, it would disable Windows on your PC if you didn’t pay. That’s why product activation was coupled with Windows XP.

Microsoft released Windows XP and Office XP simultaneously in 2001 and both included product activation and the plan to eventually migrate to subscription products. However, by the end of 2001 Microsoft had already abandoned the subscription concept with Office, and quickly returned to the shrink-wrapped business model and the old product development model with both products.

The idea of doing incremental releases and upgrades of its software — rather than a major shrink-wrapped release every 3-5 years — was a good concept. Microsoft just couldn’t figure out how to make the business model work, but instead of figuring out how to get it right, it took the easy route and went back to an old model that was simply not very well suited to the economic and technical realities of today’s IT world.

(via ZDnet)